Sustainability doesn't move forward by force. It moves forward by design.
SMS Collaborative supports industries with infrastructure to accelerate collective progress. Our divisions bring that progress to life.
SMS Collaborative was founded to strengthen the systems that move sustainability work from intention to implementation. Across industries, critical disciplines often operate in isolation—strategy separate from accountability, innovation separate from action, and organizations working toward similar goals without shared alignment.
SMSC serves industries where support is most needed—visioning, staffing, fundraising, implementation, standard development, coalition building, and/or strategic investment. This work helps industries operate in alignment, strengthening relationships and accelerating shared value.
Our Contributions
Supporting the infrastructure that sustainable markets depend on.
For over a decade, SMSC has been partnering with key organizations to accelerate the development of infrastructure that markets depend on to make further progress.
Through leadership roles, advisory work, and/or hands-on participation, SMSC has supported forward momentum across numerous industry-wide initiatives in various markets to accelerate collective progress
Our Ecosystem
One organization, three focus areas.
SMSC (parent company) creates partnerships with other leading organizations to support the design of tools and resources that accelerate industry-wide change. Our divisions, Parallel and Verico, bring this work to life through various forms of implementation.
Parallel Sustainability partners with building product manufacturers through a fractional staffing model, embedding alongside internal teams to provide strategic guidance, actionable insights, and the forward momentum needed to navigate an evolving sustainability landscape
Verico delivers independent verification and assurance for sustainability and environmental claims, enabling organizations to build trust, enhance credibility, and confidently communicate their commitments across markets.
This structure allows for industry-level value to be realized, with expert support to see it come to fruition, all with accelerated impact reduction and business value for all in mind.
Conversations w/ Friends
Candid conversations with the people shaping sustainable progress.
Conversations With Friends is a dialogue series hosted by Annie Bevan featuring candid conversations with the colleagues, collaborators, and long-time friends who are helping shape the future of sustainability.
Inspired by the Sunday dinners Annie grew up with in her big Italian family, the series creates space for honest conversation—where ideas are shared freely, perspectives are challenged, and the people behind the work get to speak openly.
The guests just happen to be some of the leaders driving change across sustainability, manufacturing, design, and policy.
In Good Company
From early foundations to what’s next, this work has always been shared.
SMSC partners with organizations, nonprofits, certification bodies, and industry leaders working to advance credible sustainability across global markets.
